More than a quarter of a century ago, we set out to take on the world. We were just a few guys with our first jeans collection and a passion for denim that couldn’t be denied.

Now, cover the full range from urban sportswear, casual classics, neat suits, accessories and footwear. Basically, we’ve got it covered for every occasion you might end up in.

That’s why we like to think of ourselves as more than just a brand. We’re brotherhood, a club, a community – bonded by denim . And in that community, we have one objective – being there for our guys. Our universe is a drama free zone, it is shopping made easy. It’s good jeans with good vibes. This is the philosophy behind our brand.